Design for Your Customers

Whether you are designing a website, a service or coding a script, it is important that you design it with your target audience in mind.

Many times people design their website, service or script around what they personally want, and assume their customers want the same thing. Sometimes that is true, but sometimes that is not.

Be sure to do your research and listen to your customers when it comes to what they want. It can mean the difference between a sale or no sale.

Customer-Centric Design

Splash Pages Work Better

When promoting in Traffic Exchanges, use Splash Pages for best results.

Your visitors are clicking by fast. You need to get their attention immediately before they click to go to the next website.

Creating a splash page is an effective way to do that.

What is a splash page?

A splash page is a web page that contains a very concise message and a call to action. It can be text or an image, but it is important that it conveys benefits to the target audience and a reason to take action (sign up, subscribe, etc.). Ideally, the entire marketing message should be visible on the page without scrolling.

Creating Value

The most important things about any product or service is whether it creates value for the customer.

Whether you are creating your own product or service, or promoting someone else’s product or service, the value to the customer must be there.

What can you provide that is a value to your target audience, your customers?